The Thinking Company is the Home of Creativity.
We help teams, leaders, communities and educators think differently, building the skills, mindsets and tools that turn better thinking into better outcomes.
Harnessing the power of human thinking.
As the official distributors of de Bono thinking methods in East and Southern Africa, we combine globally recognised frameworks with practical, real-world application, helping organisations, leaders and young people perform, adapt and grow in a world shaped by uncertainty, change and technology.
One philosophy, four ways to put it to work.
Everything we do connects back to a single idea: better thinking changes outcomes. Here's how we deliver it.
Talent & Resourcing
Think differently. Work differently.
Our Talent & Resourcing division connects organisations with highly trained Virtual Assistants who do more than provide support, they bring structured thinking, initiative and problem-solving into every role. We recruit, train and develop exceptional talent before embedding them into client teams, giving businesses access to capable, thinking partners without the complexity of hiring internally.
Products
Thinking tools for everyday life.
Our collection of products is designed to make better thinking a daily habit. From Thinking Card Decks and journals to desk tools, apparel and corporate gifts, every product is created to inspire curiosity, creativity, reflection and better decision-making, bringing deliberate thinking into the moments that matter most.
Learning & Development
Developing thinkers, leaders and organisations.
We design learning experiences that build the thinking skills needed to thrive in today's rapidly changing world. Through face-to-face workshops, coaching, facilitated programmes and our digital learning platform, ThinkOS, we deliver engaging, practical learning journeys backed by digital resources, mobile apps and real-world application, because learning shouldn't end when the workshop does.
Social Impact
Creating thinkers for tomorrow.
Through The Thinking Fund, we're committed to making quality thinking education accessible to those who need it most. By raising funds and partnering with organisations, we equip young people with the critical, creative and practical thinking skills they need to succeed in a world increasingly shaped by AI. Our Thinking Academy empowers the next generation to think with confidence, purpose and possibility.
Built for the people doing the thinking.
Teams
Collaborating, communicating and executing better, together.
Leaders
Making clearer, faster, more confident decisions.
Communities
Building resilience and creativity beyond the workplace.
Educators
Equipping the next generation with thinking skills for life.
Powered by world-leading partners.
We partner with world-leading organisations to bring proven thinking frameworks, tools and platforms into Africa.
Official distributors of de Bono thinking methods in East and Southern Africa.
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Advancing creative problem-solving and team performance worldwide.
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Helping leaders and teams think differently about strategy, innovation and change.
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Helping organisations transform differently through people, culture and leadership.
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Making quality thinking education accessible to those who need it most.
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Equipping young people with the thinking skills to lead with confidence.
Find Out MoreA network of experienced thinkers, leaders and doers.
We are a network of professionals focused on elevating thinking across the globe.
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Anke Ferreira
Kemsila Naicker
Brad Shorkend
Simon Ekin
Graham Craggs
Solomon Kadiwa
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Per Osberg
Zee-Caroline Walters
Verity Price
Nicola Tyler
Yvonne Johnston
Analita Gouveia
Caroline Passmore
Louisette Hofmeyr
Nick Daniels
Beth McAlpine
Zamabele Mbele
The operating system for your brain.
A platform from The Thinking Company designed to help people and organisations upgrade their thinking and make better decisions, every day.
The Thinking Fund is a registered Public Benefit Organisation (PBO) with Section 18A approval, raising funds and partnering with organisations to make thinking education accessible.
The Thinking Academy, equipping young people with critical, creative and practical thinking skills.
A percentage of our profits goes toward bursaries and sponsorships for young minds.
We help shape minds and communities, for the good, and for the better.
To get us out of bed every day, we contribute a share of our profits to support young minds accessing our Thinking Academy programmes, and to raise bursaries in the arts, preparing the next generation to think with confidence in a world increasingly shaped by AI.
Ready to upgrade your thinking?
Whether you're a team, a leader, a community or an educator, let's talk about what better thinking could do for you.